A native of Madison, Wisconsin, Seth Pfaehler brings a passionate and straight forward approach to the world of Real Estate. Living in Madison his entire life, the city has become part of his fabric, translating into an expert eye towards detail and an uncompromising level of integrity and customer service that results in clients having a truly positive and memorable journey while buying or selling their home.
Part of the American dream is to have a place to call home, spend time with loved ones and create life long memories… this is what home is. I am lucky enough to help people realize this dream and be a trusted advisor throughout that process.
Whether buying or selling, Seth will provide you the special attention one expects of a dedicated real estate professional. He is praised most often by clients for his enthusiasm, patient approach and unwavering loyalty.



I started out in the Real Estate Industry after college in 2000 managing UW Campus area properties in downtown Madison, WI. I’ve spent the last 15 years mixing 100-year-old buildings and college-aged tenants. I have literally “seen it all.” In addition to managing 700+ tenants annually, I have successfully navigated my way through 100s of property sales, purchases, closings, emergency repairs, large scale remodeling projects, cost saving budgets, contractors, etc. More importantly, I have dealt with thousands of clients and Real Estate Professionals from all sorts of backgrounds. My customer service is what I pride myself on and is the foundation of The McGrady Group LLC.

