Customized Real Estate Solutions

Welcome to the McGrady Group

Buying a Home


What is the Buyer’s Incentive?

It’s quite simple. We charge our clients 2% for our Buyer’s Broker services. Often, the Seller is open to paying us 3%, so our lower commission rate allows for more accepted offers, and some have earned .5% to 1% at closing as a tax-free, cash credit to help cover closing costs.


Selling a Home


What is the Seller’s Incentive?

Our listing models are simple. We streamline the process, reduce fees, and provide you with customized listing strategies based on the precision pricing of your home.


Real Estate Listings


Find your next Dream Home!

Search Local Properties using IDX services.

Explore the options available now on the real estate listings page.


The McGrady Mission Statement:


Integrity, Experience, and “Value Added” Real Estate Services.

Since our inception, we’ve transformed commission, giving you a tax-free cash rebate at closing to cover most, if not all, of your closing costs.

Our commitment is simple: we will exceed your expectations through best-in-class services while saving you money. Since our founding, we have disrupted the traditional commission model, investing up to 33% of our listing or buyer agency contract earnings into your pocket as a tax-free cash rebate at closing, covering most, if not all, closing costs.

As the legacy real estate agent commission model evolves, we’ll continue our mission by customizing our fee structure based on your needs while offering our unique closing rebate (which appears on your ALTA closing statement). Contact us to discuss how our rebate programs can work for you.

Our track record speaks for itself – check out our 5-star reviews on Zillow and Google to hear what our clients say. If you are discovering The McGrady Group for the first time, contact us now, but also talk to at least two other agents before selecting the best option. Our system will help you reach your goals and save money, so we are confident we’ll stand above the rest.

Hundreds have chosen us as their realtor, and we’re excited to show you why.

Sincerely,

Matt McGrady, Owner/Broker
Seth Pfaehler, Broker Associate, PSA

Featured Listings

The McGrady Difference (what sets us apart):

We simply take the time to listen to what our clients need and we use our experience to give you a few different options that will focus on your NET results and bottom line. Our goal is to make sure our new clients get our full attention and that 100% of our time and energy is vested in the client experience from start to finish. On top of that, our buyer’s incentive and our seller’s incentive provide BUILT IN VALUE that no other agent in our area is willing to match. 99% of the time, the incentive results in a tax free, 1% purchase price closing credit that will cover most, if not all of your lender and title fees.

McGrady’s Territory


We consider our experts in a wide range of services (buyer’s agency, listing experts, property investment, property management) and we travel anywhere in South Central WI if we think we can help our customers. We help people, and if time or logistics don’t make sense, we’ll help point you in the right direction so you can feel confident you have the best information to help with your real estate needs.

Testimonials


  • Zillow 5 Star Review  Seth and the McGrady Group were amazing through the whole home buying process. As first time home buyers we didn’t know what to expect especially when we are also going through a pandemic. Seth was amazing! He made sure to answer every question we had and really helped us understand what to look...

    stephanielee493
    August 18, 2021

    Zillow 5 Star Review  We would use Seth’s services ten times over and choose him ever time! He made our first time home buyers experience so easy, which says a lot given how tough the market is right now! He was so patient with us, very detailed in explaining the home buying process and waking us through each offer we made, and was readily available for showings (I think we went on at least 25 together— thanks for sticking with us, Seth! ??). Some day down the road we’ll absolutely come back to him for our real estate needs. If you’re looking for an agent in South Central Wisconsin, Seth is your guy!!!

    KaseyWierzbicki
    October 22, 2021
  • Zillow 5 Star Review  We really lucked out working with Matt to buy our first house! He was super helpful, not pushy and very zen about the whole home buying experience. He is also a fountain of knowledge when it comes to home maintenance. We're grateful to now call Matt a friend. Highly recommend!

    agracegarner
    April 22, 2021

    Zillow 5 Star Review  We couldn't imagine a better first-time home buying experience! There's not a doubt in my mind Seth was the reason the process was so smooth. We started not knowing which neighborhood we wanted to live in and went through multiple offers with Seth. He is incredibly patient and knowledgeable. He...

    amandaksenkbeil
    March 19, 2020
  • Zillow 5 Star Review  Seth was amazing to work with. We couldn't have asked for a better advocate to help us find our forever home. He was always responsive to questions and available for guidance during every step of the process. He met us with a smile and encouragement each and every time. I highly recommend using his extraordinary expertise.

    kadia856
    December 1, 2022

    Zillow 5 Star Review  Seth is an astute, patient, and low key real estate agent. His intelligence, knowledge of the Madison area market, and generous personality make him a winning agent for both buyers and sellers. Seth spent many hours driving around town with us as well as talking on the phone and texting with us whenever necessary in order to find a great house for our family. He was helpful with every step of the transaction, from setting search parameters that would pull up the maximum number of suitable houses on the MLS to focusing in on our favorite neighborhoods to putting together a successful offer. He intuitively knew when to provide input and when to let us discuss the houses’ pros and cons privately. If he didn’t know the answer to a question, he found out and got back to us. Seth was responsive, attentive, and analytical. He offered his honest opinion throughout the process and earned our trust. We will recommend Seth without hesitation.

    H and N
    January 9, 2022
  • Zillow 5 Star Review  Seth helped me list and sell my home during the Christmas holiday season which is not an ideal time to sell. He also helped me aggressively market my house and I received an offer over the asking price 3-4 days after it was listed. He viewed numerous properties to purchase with me, often on a...

    jodi5800
    March 2, 2020

    Zillow 5 Star Review  Seth was great! We were first time home buyers in a pandemic market. We had tons of questions and anxiety, but Seth talked us through the tough parts and helped us land our first home. Patient, knowledgeable, and thoughtful. Highly recommend.

    Joseph J reedy
    August 17, 2020
  • Zillow 5 Star Review  Matt was excellent. From the first day we met, Matt was open and transparent. He took the time to answer all of our questions & was very knowledgeable. On the selling side, Matt did his homework, provided sound guidance, and we were able to accept an offer address or first open house weekend. On...

    c j robinson1479
    May 18, 2020

    Zillow 5 Star Review  Seth gave 100% effort into helping me find a new home. At the beginning, he asked questions to get an idea of location, price range, etc. then set me up with updates so that I could see new listings. He would set time aside a few days a week so that we could see the houses that I was interested in...

    juanc mart10
    May 13, 2021
  • Zillow 5 Star Review  Seth represented me in the purchase of a new home. He is extremely knowledgeable, kind, and has great communication. Strongly recommend him if you are looking for help buying a home!

    zuser20180620183333874
    November 30, 2019

    Zillow 5 Star Review  Seth was great to work with! Very knowledgeable about the Madison area and super responsive via text and email. We had a hard time finding something since it was such a busy market, but he stuck with us and showed us upwards of like 50 houses and helped us submit 14 offers until we finally got the one! He gave us great advice so that we didn't get discouraged in the process and said that the house we would end up in would be the right one for us, and that was so true. The one we finally got was our favorite of all of them and we are super happy to be in our forever home.

    SarahEllis42
    October 25, 2021
  • Zillow 5 Star Review  The Madison market can be super intimidating and frustrating for buyers. I had two local realtors before Matt who didn’t care whether the house was right or the offer made sense - they pressured me to put in crazy offers that made no financial sense I order to get a deal. Matt was a breath of fresh...

    chicagolisa4
    October 2, 2020

    Zillow 5 Star Review  We reached out to Matt to start our home search and he responded almost immediately. We set up a quick meeting where he talked us through everything and we set up showings right away. He always reached out to set up showings with us and worked extremely well with our schedule. While walking through the homes, we very much appreciated his knowledge. He shares his opinion and knowledge on things within the homes, which we very much appreciated as first time home buyers. At the same time, he's not going to pressure you into any decisions. On top of all that, he gave us back 1% of the closing costs, which helped us save a lot of money to be able to put that toward our new home. Matt was always extremely personable and great to work with. He truly wants his clients to find the perfect home and will do whatever he can to make that happen. I would recommend him to anyone looking to buy a home.

    Jacob Lemberger
    April 26, 2022
  • Zillow 5 Star Review  We could not be more happy with and grateful for our experience working with Seth. We have purchased a lot of properties and worked with a lot of residential agents over the years and Seth is without question on top of his game. He is extremely knowledgeable about the market and his attention to detail and follow through is as good as it gets. He ensured that the entire process was smooth and enjoyable. If you are looking for representation in Madison Seth is your guy!

    ahixon1380
    January 4, 2022

    Zillow 5 Star Review  Matt is a fantastic agent and I’d highly recommend him to anyone. I was a first time home buyer and didn’t really know what I was doing but Matt took the time to walk me through everything and answer all my questions. Matt was always available and offered great advice in a particularly challenging...

    AdamSomers4
    April 11, 2021
  • Zillow 5 Star Review  My husband and I have worked with five different realtors so far in our lives. We are both busy professionals with two kids under 5. Out of all of them, Seth by far has been the best. It has been six weeks since we closed and I’m still so impressed that I’m sitting down to write this. We started our buying journey with Seth two years before we finally ended up closing on a home. Relocating from San Francisco, we were overwhelmed at trying to narrow in on what neighborhoods to look in. We never felt rushed or pressured. In fact, there were some times (especially in this crazy COVID market) where we were feeling desperate to get a home and he counseled us on the reality of the home/market. Going against his own interest - when some of the homes were at the upper levels of our price range - he reminded us about our goals and the prudence of trying again in a few months. Seth has a stand up character and clearly knows his profession and the Madison market. As we toured homes, he helped us refine what was important to us. When he had concerns, he politely shared them - something I appreciated - since buying is such an emotional process. I was shocked at how much legwork Seth did for our transaction. He did the majority of the coordinating with subcontractors for different quotes and services we needed. The professionals he referred to were also reliable and reasonably priced. On top of all this, Seth and his organization are the only company I’ve ever heard of to offer a 1% credit of their own commission towards your closing costs. We are so happy in the home we found after such a long and arduous process. And we consider ourselves so blessed to have worked with Seth through all of it.

    Genevieve Herkert
    November 4, 2021

    Zillow 5 Star Review  Seth has helped our entire family both purchase and sell homes over the past few years. Most recently Seth helped my immediate family sell a home that was put on the market just a week prior to the world as we knew it shut down. Simultaneously, Seth worked diligently to keep the accepted offer we...

    kedwards48
    March 15, 2021
  • Zillow 5 Star Review  We have worked with Matt three times now in the past 8 years. Matt has helped us buy and sell two homes. He has been great to work with every time. He always makes himself available to answer questions and he gets the job done quickly every time. Our last house sold within 5 days! I have always...

    Lesley Hobson
    June 21, 2020

    Zillow 5 Star Review  Matt started his career working with a property management company in the area that we found appealing and was able to offer great value on the buyer side of things. Thanks for you help, Matt!

    clark vierheller
    May 29, 2020

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